About Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, the Manufacture has created numerous masterpieces of technicity and design which reflect its uncompromising spirit. Sharing its passion and savoir-faire with watch enthusiasts worldwide through the language of emotions, Audemars Piguet has established enriching exchanges among fields of creative practices and fostered an inspired community. In 2025, the brand celebrates its 150th anniversary by honouring the generations of talents that have shaped its journey, while looking forward to the next 150 years… the beat goes on!
APxMUSIC
Over the years, Audemars Piguet has multiplied the creative synergies between Haute Horlogerie and the world of music through longstanding friendships with different artists, including Quincy Jones and Mark Ronson.
In 2019, Audemars Piguet debuted its APxMusic programme to support artists from all backgrounds by fostering creation, collaboration, and interdisciplinary synergies. Convinced that art and music have the power to bring people together through the language of emotions, the brand invites the AP community to experience unique encounters through events and programmes that explore the artistic creative process. Since its launch, APxMusic has presented: the 180 miniseries in 2020 retracing the creative journey of artists; a remarkable performance by THe LYONZ in a unique mountainous setting during the 2021 edition of the MJF; the Audemars Piguet Parallel experience since 2022; an ongoing collaboration with Mark Ronson since 2022; and an exceptional live show with the electronic music collective Keinemusik in 2024.
By bringing together a global community of music artists, watchmakers, artisans, and watch and music enthusiasts, Audemars Piguet embodies the family spirit deeply rooted in its DNA.
AUDEMARS PIGUET AND THE MONTREUX JAZZ FESTIVAL
Since 2019, Audemars Piguet has been Global Partner of the Montreux Jazz Festival. Creators of exceptional (hi)stories and legendary moments, Audemars Piguet and the Montreux Jazz Festival put heritage and innovation at the heart of their savoir-faire.
The partnership between the two entities stems from a natural evolution extending the Manufacture’s ongoing collaboration and strong relationship with the Montreux Jazz Festival. Since 2010, Audemars Piguet has supported the development of the Montreux Jazz Digital Project, which has enabled the digitalisation, restoration and preservation of the Festival’s entire sound archives, acknowledged by UNESCO as part of its “Memory of the World.”
Today, Audemars Piguet goes one step further by joining one of the most respected music festivals as Global Partner. This partnership is the perfect interplay of two forward-thinking organisations that make nurturing human talent one of their priorities.
AUDEMARS PIGUET PARALLEL
Introduced in 2022, the Audemars Piguet Parallel experience offers visitors a moment lost in time and allows select artists to perform in unexpected locations of the Montreux Riviera.
Following the first edition’s success, when The Blaze and Arlo Parks rejoiced the audience gathered in the gardens of the heights of Montreux, the Audemars Piguet Parallel experience gained altitude. This year, three electronic artists took to the stage one after the other on the heights of Les Pléiades, a natural peak offering a breathtaking panoramic view of the Lemanic Basin. The Swiss trio Mont Rouge, who has been blending its members’ varied influences and inspirations since 2023 to create Afro Melodic House, had the privilege of opening the festivities. They then gave way to Brazilian sensation Mochakk, a 24-year-old electronic music prodigy whose outstanding performances and unique personality have catapulted his international career. The evening culminated with Afro-House legend Black Coffee, who started his prolific award-winning career in 1994.
In keeping with the concept of the Audemars Piguet Parallel experience, the location of the event was only revealed at the last minute to ensure the audience’s surprise. The 600 music lovers in attendance had won access to this exclusive free show during a contest held on the Montreux Jazz Festival’s social networks and at the Audemars Piguet Parallel pop-up within the Festival.
THe LYONZ LIVE FROM MONTREUX
Experience the one-of-a-kind live performance of Montreal group THe LYONZ, organised in collaboration with the Montreux Jazz Festival. Recorded in the mountain scenery of Montreux’s heights, the complex scenography puts this live concert in the footstep of the creative challenges the brand set to emerging music artists as part of its miniseries 180, in which the Canadian duo took part.
For the occasion, a circular reflective stage provides a 360° view of the surrounding environment, alternating between mountain peaks and lake. The splendid natural setting is counterbalanced by a hypnotic play of lights and mirrors evolving in rhythm with THe LYONZ’s unique performance, which notably previews some of the songs of their upcoming album Change in Colour to be released in October 2021.
Discover some of THe LYONZ’s latest tracks in a surrealistic scenery here!
